LG Optimus Black display shootout: NOVA (LG Optimus Repair by www.drmobiles.co.nz)

There’s a new kid on the mobile display block, LG’s NOVA LCD display. It promises to be the dream screen – it’s super bright, energy efficient, with great colors, viewing angles and outdoor visibility. We’ll be running our usual battery of tests on the new guy to see if it can deliver on those promises.
LG isn't just throwing superlatives around – they’ve have hard numbers to back up their claims. They bill the NOVA display as the brightest smartphone screen around – 700 nits of brightness. Also, keep in mind that bigger screens are harder to light up, so at 4” big the NOVA display of the LG Optimus Black P970 will be well ahead of the competition if it can pull it off, as other 4-inchers don’t even come close to 700 nits.

NOVA uses In-Plane Switching technology, which greatly reduces color distortion and contrast loss when viewed at an angle. This is vital on mobile devices as you rarely hold the phone so that you view the display head on.
But LG has done more to enhance the viewing experience – they’ve worked harder on reaching what they call “pure white tones”. LCD and AMOLED screens usually have a slight tint to them, so greys are not quite neutral and even the white is not perfectly white. Your eyes get used to it pretty quick, but it’s always there – unless your phone has a NOVA display that is.
What else? Ah, “clearest” and “most readable” are being thrown around in relation to the NOVA display too – but how is a 4” WVGA screen better in sharpness and resolution than another 4” WVGA screen? It could be possible, not all pixels are created equal. But we’ll need to get pretty close and personal with the Optimus Black to find that out. We’ll pit it against some of the best in the business – the Samsung Galaxy S and S II, the Apple iPhone 4 and LG‘s own Optimus 2X (for good measure) to find out which one is the best.
Energy efficiency is also on the menu – LG claims 50% less energy used to display a pure white screen than AMOLED displays and also 50% less energy during general usage than regular LCD displays.
So welcome to the display lab! Put your safety goggles on and hit the next page for the LG NOVA display test.
This post is sponsored by:
Dr Mobiles Limited
1 Huron Street
Takapuna, North Shore 0622
Tel: (09) 551-5344
Mob: (021) 264-0000
web  -  Email  -  Posterous  -  Twitter  -  Blogger  -  Flickr

2011 Mobile Phone Tech News: LG Optimus 2X (Dr Mobiles Limited) 09-551-5344

This post is sponsored by:
Dr Mobiles Limited (Click here for direction)
1 Huron Street, Takapuna, Auckland 0622
Tel: (09) 551-5344 and (021) 117-2222
Blog - Twitter - Flickr - SRF 

Begun the dual-core revolution has. And there’s no scouting time – the offensive starts with the big guns. The LG Optimus 2X is not just counting on the fancy Tegra 2 name to generate the sales – it is a powerful smartphone through and through.

   
LG Optimus 2X official photos

The fancy camera with Full HD video recording alone is enough to bring any handset into the limelight and the fact that it’s not even the Optimus 2X key feature speaks volume. As far as hardware evolution goes, the Optimus 2X promises to be one of the biggest steps forward in the mobile phone industry.

Key features:

• Quad-band GSM and dual-band 3G support
• 10.2 Mbps HSDPA and 5.76 Mbps HSUPA
• 4.0" 16M-color capacitive IPS LCD touchscreen of WVGA resolution (480 x 800 pixels)
• Android OS v2.2 Froyo with LG Home launcher
• Dual-core 1GHz ARM Cortex-A9 proccessor, ULP GeForce GPU, Tegra 2 chipset
• 512 MB RAM
• 8 MP autofocus camera with LED flash and geotagging
• 1080p video recording @ 24fps, 720p@30fps
• 1.3 MP front-facing camera with videocalls
• Wi-Fi b/g/n and DLNA
• GPS with A-GPS, digital compass
• 8GB internal storage and microSDslot for up to 32GB cards
• Accelerometer, gyroscope, and proximity sensor
• microHDMI port with HDMI mirroring
• Standard 3.5 mm audio jack
• Stereo FM radio with RDS
• microUSB port (charging) and stereo Bluetooth v2.1
• Smart dialing, voice dialing
• DivX/XviD video support
• Innovative gesture controls
• Adobe Flash 10.1 support
• Dolby Mobile and SRS sound enhancement

Main disadvantages

• Despite similar technology LCD isn’t quite as impressive as the iPhone4 screen
• No dedicated camera key and no lens cover
• 1080p recording isn’t well polished
• No Android 2.3 Gingerbread at launch
• Audio quality is only average
• Below average speaker loudness

There are always a few compromises necessary with modern-day smartphones, but those are brought to a minimum with the Optimus 2X. You have a relatively good display (large, too), lots of oomph under the sleek hood and an excellent snapper at the back, plus all but the kitchen sink in the connectivity department.

   
LG Optimus 2X live shots

Or at least that’s what papers will make you believe. Our experience, however, has thought us better than blindly believing the fancy PR talk. The excellent first impression certainly helps the Optimus 2X cause, but we’ll only be able to recommend it wholeheartedly if it passes the test of a full review. 

See the full gallery on Posterous